2024
HubSpot SEO II
HubSpot Academy
Skills gained
Technical SEOContent SEOLink Building
How it shows up in reports
Used to identify organic acquisition gaps competitors are missing.
Why This Matters
Tools we use to build better reports.
Formal training across SEO, social media and analytics — each credential shows how it directly improves the intelligence we deliver.
View credential
2024
HubSpot Social Media Marketing
HubSpot Academy
Skills gained
Channel StrategyCommunitySocial Analytics
How it shows up in reports
Align social channels with high-value audience conversion paths.
2024
Semrush Content Marketing Essentials for SEO and AI Search
Semrush Academy
Skills gained
Keyword StrategyContent BenchmarksAI Search
How it shows up in reports
Build competitive keyword strategies and content benchmarks.
2024
Semrush Social Media Marketing
Semrush Academy
Skills gained
Social AnalyticsData-led ExecutionReporting
How it shows up in reports
Audit social performance and benchmark engagement against industry standards.
2024
Google Analytics 4
Skills gained
MeasurementAttributionReporting
How it shows up in reports
Track how competitor campaigns move audiences through the funnel.
Planned
Google Ads Measurement
Skills gained
Paid MeasurementConversion Tracking
How it shows up in reports
Validate paid acquisition efficiency with conversion-level data.
Planned
Meta Certifications
Meta
Skills gained
Paid SocialCreative Testing
How it shows up in reports
Scale paid social with disciplined creative testing.